Our story begins in Paris, during Fashion Week 2018, on a chilly September day while walking home after dressing models at a Couture show (Pictured below.). Designer Bernadette Sanche realized she didn't have a practical yet flattering raincoat for tough transitional seasons.
"Paris in the Rain", and everywhere with four seasons, is often a constant fashion challenge. The initial idea of the “Ruffled Raincoat” was sketched during this time. Once home in Canada, the journey began to make the coat a reality.
The love for design began from a young age for Bernadette Sanche, making clothing for all of the adventures in the countryside where she grew up. Beginning formal sewing lessons at the age of six, this progressed into tailoring skills and making costumes for plays in local theaters, period pieces, everyday clothing and alterations for clients. When her sewing teacher of many years retired, she gifted her lesson plans to Bernadette, who then start her own little sewing school.
After high school she studied and worked in Paris with the esteemed fashion critique, Diane Pernet, and many other fashion and business mentors from the houses of Dior, Chanel, and brands like Ralph Lauren and Calvin Klein. While walking home from a couture show in Paris, she was inspired with the idea for fashionable rainwear. Upon returning to Canada she began work on building a brand around the concept.
Educated not only in fashion design, Bernadette has also studied and worked in interior design, graphic and web design, live floral design, and business.
The initial stage of a design starts long before pen hits paper. First, you must be inspired by many things from everyday life, cultural experiences, and a need to serve in the fashion industry. Historically, and even today, fashion houses send out members to travel and find new colours, textures, materials, and trends from around the world, coming back with all they were inspired by to design new things!
Once you have your ideas, it's time to bring together a team to make it a reality. You need material sources, dye and print houses, zipper and hardware makers, pattern makers, and many more talented trades. To make a flat piece of material turn into a shape that fits on a body, you need to create seam lines in the fabric. This becomes your pattern, that when sewn together, makes a shape you can wear.
The technical team makes the first sample, which is fit and refit (often 3-5 times), refining and critiquing it towards the final vision for design. As the piece becomes more technical and documented as you progress, the material, mixed with the pattern, take shape until you see the design come to life.
Our Ruffled Raincoat is designed, cut, and sewn in our industrial grade Studio in Alberta, Canada.